Luce & Company

Luce & Company, an intuitive coaching and consulting business, needed branding for their forthcoming business launch. Inspired by Cicely Mary Barker's flower fairy illustrations, an identity was conceived that reflects both an elegance and a playfulness that encourages trust. Vine illustrations and photos of open flowers complete the design concept to convey growth and blooming. A Wordpress website was created to match. Deliverables included 2 rounds of style tiles; templates for business cards, letterhead, envelopes, and gift certificates; and a Wordpress theme for a forthcoming website.